HOME
 
 
 

What makes great creative ... great?

How do you measure the greatness of direct response creative?

 

Some say it's the awards. Okay, much of my work has been recognized for creative excellence by the New England Direct Marketing Association.

 

But to me, the true measure of direct response creative lies in results. Did it generate good numbers of high-quality leads? Boost conversions? Increase the revenue stream? Help a company build its business? Build brand?

 

If it doesn't do that, can great creative really be called "great"?

 

Companies

 

Clients
  • Sun Microsystems
  • Worldcom
  • Informatica
  • Travelers Insurance
  • Lotus
  • Key Bank
  • NCR - Teradata
  • Bank Boston
  • Harvard Business Review
  • Crain's New York Business
  • The National Endowment for the Arts
  • And lots more...
 
Aaron Kinne
 
Where to find me
 
Follow me on Twitter   Follow me on Twitter
 
Follow me on Facebook   Follow me on Facebook
 
Link to me   Link to me
 
 
Learn more about me
 
Download my resume   Download my resume
 
 
 
HOME PORTFOLIO ABOUT CONTACT